Loom · 01
Client Results, Part 1
Live walkthrough of campaign performance, structure and optimisation decisions from real ad accounts.
Short Loom walkthroughs of selected client campaigns and optimisation decisions, recorded directly from live ad accounts.
Live walkthrough of campaign performance, structure and optimisation decisions from real ad accounts.
Continued breakdown of paid media results, funnel design and scaling notes across platforms.
YouTube and Google Ads, plus always-on Meta and TikTok brand growth activity. Headline numbers per brand: open any brand to view the client results: KPI targets versus actuals, account screenshots, recommendations and outcomes.
Full-funnel YouTube build weighted toward subscriptions, run through Wetpaint Advertising. Spend held to plan across both months while impressions, clicks and subscribers ran well ahead of the estimated KPIs.
View client resultsAccount taken over mid-flight and rebuilt around influencer and seasonal content. Subscribers delivered at more than 2x the estimated KPI, with clicks close to 3x target.
View client resultsDemand Gen and Shorts mix driving engagement almost 2x above the monthly benchmark, with cost per conversion improving month over month on flat spend.
View client resultsConsistent subscriber over-delivery against target across both reporting months, with spend deliberately weighted toward subscription objectives.
View client resultsAlways-on Meta campaigns across South Africa and Namibia, plus boosted content run through the back end and awareness campaigns for store openings. Traffic-led activity measured on landing page clicks, with spend under budget and reach, impressions and clicks all ahead of the estimated KPIs.
View client resultsYouTube campaign built for awareness, views and conversions, run through Wetpaint Advertising. Spend landed on plan while impressions, clicks, engagement and subscriber growth all ran ahead of the estimated KPIs.
View client resultsTwo-month YouTube flight run through Wetpaint Advertising that exceeded every estimated KPI: impressions, views, engagement, clicks and new subscribers, with mobile-first consumption driving upper-funnel visibility.
View client resultsDetailed client results, campaign structure and optimisation notes, plus the complete digital marketing resume.