Note: end of July 2026 metrics are not fully complete, as several campaigns were still running at the time of reporting. Spend managed reflects the monthly budget run across May, June and July.
Full-funnel YouTube build weighted toward subscriptions, run through Wetpaint Advertising. Spend held to plan across both months while impressions, clicks and subscribers ran well ahead of the estimated KPIs.
| Metric | Estimated KPI | Actual result |
|---|---|---|
| Spend | R11,400 | R11,454.77 |
| Impressions | 298,000 | 528,792 |
| Views (Paid Advertising) | 48,000 | 67,571 |
| Clicks | 1,689 | 4,636 |
| Engagement (Total Interaction) | 74,000 | 94,575 |
| New Subscribers (Paid Advertising) | 1,067 | 2,366 |
| Metric | Estimated KPI | Actual result |
|---|---|---|
| Spend | R11,400 | R11,422.60 |
| Impressions | 549,398 | 1,062,104 |
| Views (Paid Advertising) | 60,000 | 70,607 |
| Clicks | 3,167 | 5,445 |
| Engagement (Total Interaction) | 126,667 | 98,100 |
| New Subscribers (Paid Advertising) | 2,000 | 2,832 |
Pulled directly from the live ad and analytics accounts for the reporting period.
Build a full-funnel structure balancing reach, engagement, and subscription objectives.
Applied: but by design, not evenly balanced. Spend is split by a set ratio prioritising subscriptions over other objectives, which is why subscriptions exceeded target (2,832 vs. 2,000) while engagement came in under target (98,100 vs. 126,667): a deliberate weighting, not a gap in execution.
Continue interactive content formats (furniture setup tutorials, benefit-led/demonstration messaging).
Results have stayed largely flat: the current product-showcase-style videos (no on-camera presenter) aren't landing strongly with the audience. Next step: shift to human-led content: influencers/presenters shown using and demonstrating the products, rather than product-only footage.