Hyper Tough: Paid Media Report

Hyper ToughPaid Media Report

YouTube · Google Ads · May & June 2026 · via Wetpaint Advertising

Note: end of July 2026 metrics are not fully complete, as several campaigns were still running at the time of reporting. Spend managed reflects the monthly budget run across May, June and July.

Consistent subscriber over-delivery against target across both reporting months, with spend deliberately weighted toward subscription objectives.

R28.5K

Spend managed (May: July)

1.39M

Impressions

6,441

New subscribers

Metric	Estimated KPI	Actual result
Spend	R12,500	R12,584.98
Impressions	441,861	767,707
Views (Paid Advertising)	17,000	19,614
Clicks	2,500	8,502
Engagement (Total Interactions)	95,000	23,842
New Subscribers	1,610	4,269

Metric

Estimated KPI

Actual result

Spend

R12,500

R12,584.98

Impressions

441,861

767,707

Views (Paid Advertising)

17,000

19,614

Clicks

2,500

8,502

Engagement (Total Interactions)

95,000

23,842

New Subscribers

1,610

4,269

Metric	Estimated KPI	Actual result
Spend	R9,500	R9,556.92
Impressions	441,861	624,556
Views (Paid Advertising)	17,000	22,024
Clicks	2,500	4,825
Engagement (Total Interactions)	95,000	30,226
New Subscribers	1,610	2,172

Metric

Estimated KPI

Actual result

Spend

R9,500

R9,556.92

Impressions

441,861

624,556

Views (Paid Advertising)

17,000

22,024

Clicks

2,500

4,825

Engagement (Total Interactions)

95,000

30,226

New Subscribers

1,610

2,172

Recommendations & outcomes

Recommendation: Full-funnel structure

Continue using the full-funnel campaign structure and budget allocation to incorporate reach, engagement, and subscription objectives, using the subscription and video view campaigns to support the full customer journey.

Outcome

Applied: spend was deliberately weighted toward subscriptions, which is why new subscribers landed well above target in both months (4,269 vs. 1,610 est. in May; 2,172 vs. 1,610 est. in June), while engagement came in under target both months (23,842 vs. 95,000 in May; 30,226 vs. 95,000 in June): a gap by design, not execution, and engagement itself still grew 27% month over month.

Recommendation: Content format & targeting

Introduce interactive content formats (product-use tutorials, “which Hyper Tough product do you use most”) with strong, click-worthy thumbnails to lift average view duration and drive engagement; allocate additional budget toward the top-converting 25–44 age group, mobile devices, and top-performing locations and campaigns.

Outcome

Partially followed: the 25–34 and 35–44 age groups remained the strongest conversion drivers in both months (2,135 combined with 18–24 in June), and mobile continued to dominate device performance (551K impressions, 3,149 conversions in June). Average view duration is still around 00:23, so the shift to tutorial/demonstration-style content is the next step still to be executed.

Hyper ToughPaid Media Report

KPI Performance: May 2026

KPI Performance: June 2026

Account screenshots

Recommendations & outcomes

Recommendation: Full-funnel structure

Recommendation: Content format & targeting