YouTube campaign built for awareness, views and conversions, run through Wetpaint Advertising. Spend landed on plan while impressions, clicks, engagement and subscriber growth all ran ahead of the estimated KPIs.
| Metric | Estimated KPI | Actual result |
|---|---|---|
| Spend | R19,000 | R18,942.89 |
| Impressions | 1,460,000 | 1,781,867 |
| Views (Paid Advertising) | 170,000 | 202,955 |
| Clicks | 5,758 | 13,105 |
| Engagement | 237,500 | 270,695 |
| New Subscribers | 3,499 | 6,981 |
Pulled directly from the live ad and analytics accounts for the reporting period.
Hold YouTube as a reliable channel for awareness, views and conversions, with stable cost per conversion and CPC benchmarks across the month.
Delivery stayed strong across impressions, views and clicks. Engagement skewed female (53.10% vs. 46.90% male) with the strongest concentration in the 25–44 age group, and subscriber acquisition remained exceptionally strong, contributing to sustained channel growth.
Maintain the YouTube investment to protect reach and visibility, and keep prioritising the high-performing 25–44 age group while leaving exposure to younger and older audiences open for future acquisition.
Performance remains effective and cost-efficient, and continues to support product consideration through the purchasing journey and long-term brand growth.
Keep producing gym-focused, interactive video content: fitness challenge formats that lean into broader goal-setting and fitness themes rather than just the gym experience itself.
Continue investing in mobile-first creative and campaign formats, as mobile remains the strongest driver of both engagement and conversions.