Note: end of July 2026 metrics are not fully complete, as several campaigns were still running at the time of reporting. Spend managed reflects the monthly budget run across May, June and July.
Demand Gen and Shorts mix driving engagement almost 2x above the monthly benchmark, with cost per conversion improving month over month on flat spend.
| Metric | Estimated KPI | Actual result |
|---|---|---|
| Spend | R9,500 | R9,527.56 |
| Impressions | 441,861 | 733,849 |
| Views (Paid Advertising) | 36,200 | 68,301 |
| Clicks | 2,500 | 6,576 |
| Engagement (Total Interactions) | 95,000 | 117,921 |
| New Subscribers | 1,610 | 1,949 |
| Metric | Estimated KPI | Actual result |
|---|---|---|
| Spend | R9,500 | R9,519.81 |
| Impressions | 441,861 | 912,240 |
| Views (Paid Advertising) | 36,200 | 110,375 |
| Clicks | 2,500 | 7,778 |
| Engagement (Total Interactions) | 95,000 | 187,853 |
| New Subscribers | 1,610 | 2,274 |
Pulled directly from the live ad and analytics accounts for the reporting period.
Maintain the YouTube investment to protect reach and visibility, as performance remains effective and cost-efficient.
Followed: spend held nearly flat (R9,527.56 in May vs. R9,519.81 in June), while views grew 62% (68,301 to 110,375) on the back of a content refresh, and cost per conversion improved from R2.66 to R1.95.
Expand top-performing content themes (garden care tips, planting content) and refine targeting toward the 25–44 age group.
Followed: the same “Planting & Harvesting Tips” style video remained the top performer in both months, and the 25–34/35–44 age groups continued to drive the most conversions (2,690 combined in June vs. 1,803 in May). Next step from the June report: expand targeting beyond households to also capture business/trade audiences in the gardening industry.