Two-month YouTube flight run through Wetpaint Advertising that exceeded every estimated KPI: impressions, views, engagement, clicks and new subscribers, with mobile-first consumption driving upper-funnel visibility.
| Metric | Estimated KPI | Actual result |
|---|---|---|
| Spend | R34,108.92 | R33,927.33 |
| Impressions | 1,635,684 | 3,931,963 |
| Views (Paid Advertising) | 290,003 | 604,728 |
| Clicks | 12,049 | 25,582 |
| Engagement (Total Interactions) | 158,175 | 840,789 |
| New Subscribers (Paid Advertising) | 3,000 | 14,347 |
Pulled directly from the live ad and analytics accounts for the reporting period.
Read the two-month result as a clear KPI beat across impressions, views, engagement, clicks and new subscribers, with the 25–44 age groups confirming sustained relevance among Chamberlain's product users.
The channel generated 604,728 paid views across the two months, but a minimal organic result points to a heavy reliance on paid advertising: a dependency worth addressing for long-term, more efficient growth.
There is clear search demand for Chamberlain in regions without a physical store presence, such as Cape Town. Run two separate campaigns, one for Gauteng and one for the rest of South Africa, built around online shopping, delivery and product-availability messaging.
Pair this with precise location targeting close to existing stores so spend follows purchase intent, while keeping a lighter always-on budget for broader awareness.
Maintain strong mobile placements and product use-case content, and continue the subscriber-focused Chamberlain New 2025 Video campaign given its contribution to conversions and channel growth.
Keep the 25–44 age segment as the primary targeting focus across the account.