Kgaogelo
MamaboloDigital Marketing & Paid Media Specialist
Paid media & performance marketing specialist with hands-on experience running and scaling campaigns across Google, Meta, LinkedIn and TikTok. Focused on lead generation and e-commerce growth, with a track record of improving ROI through data-driven optimisation, clean tracking and full-funnel strategy.
Performance marketing, profit-first.
Results-driven paid media and performance marketing specialist focused on building, optimising and scaling profitable campaigns across Google, Meta, LinkedIn and TikTok. I help brands improve conversion efficiency and revenue through data-led strategy, performance-focused creative and full-funnel optimisation across paid and organic channels.
Data-Led Strategy
Every campaign is planned from research and audience mapping through to bidding, tracking and funnel alignment. Decisions are backed by data, not guesswork.
Optimisation & Scale
Continuous audits on targeting, creative fatigue, bid strategy and budget allocation to lower CPL/CPA and unlock efficient scale.
Full-Funnel Execution
Bottom-of-funnel intent capture, retargeting layers and expansion audiences, aligned with landing pages and lead follow-up systems.
What I do, and how I move the numbers.
A focused toolkit built around paid media, extending into social media management, local visibility and reputation, so lead generation and brand growth happen across every channel that matters.
Paid Media Campaign Management
End-to-end setup, management and scaling of paid campaigns for lead generation and e-commerce across Google, Meta, LinkedIn and TikTok.
Performance Creative Strategy
Platform-tailored creative direction and testing frameworks designed for conversion, not vanity metrics.
Analytics & Optimisation
Data analysis and iterative optimisation to improve CTR, CPL, CPA and ROAS through structured experiments.
SEO Audits & Keyword Research
Technical and content-level SEO audits with keyword research to support paid performance and long-term visibility.
Campaign Audits
Deep audits of existing accounts to reduce wasted spend, tighten tracking and unlock scalable growth paths.
Strategy Consultations
Data-backed consultations aligned to business objectives, plus cross-functional collaboration to keep messaging and brand consistent.
Social Media Management
Organic content planning, publishing and community management that works alongside paid campaigns to build consistent brand presence across channels.
Google Business Profile & Local Visibility
Google My Business optimisation and local search visibility so the brand shows up where high-intent customers are already searching.
Online Reputation Management
ORM and review management across major review platforms, protecting and strengthening brand trust while keeping responses on-brand.
Content Creation
Ad-ready content and creative assets produced for paid and organic campaigns. Browse a view-only portfolio of recent content work.
View content portfolioAdditional performance marketing, optimisation and growth support beyond the scope listed above.
Real spend. Real leads. Real ROAS.
Snapshots from paid media work across Meta, Google and LinkedIn Ads, spanning lead generation, e-commerce and full-funnel execution.
Owned the full paid media process across multiple clients: research, planning, setup, optimisation and ongoing performance management.
Restructured campaigns around high-intent audiences, refined messaging and reallocated spend, driving stronger lead quality, better conversion rates and lower cost per result.
Creative fatigue management, audience expansion and exclusion tests, bid and budget recalibration, funnel alignment and value-prop testing. Scaling without inflating costs.
With lean budgets of ~$500 to $800 per client, CPL was held consistently below $70 across a one-year data window.
For services priced at $500+, an average CPL around $50 delivered a highly positive return, effectively 4×+ ROAS on lead gen.
For clients selling high-value services, a minimum cost per lead of $100 to $200 is targeted, where larger deal sizes make premium leads far more profitable.
Google Ads campaigns executed for multiple clients, with Clear Path supported collaboratively. Client names partially obscured where confidentiality applies.
Full client results write-up
A detailed breakdown of campaign strategy, optimisation phases and outcomes, including notes on attribution, targeting and funnel design. Full account access is no longer available (agency-owned ad accounts), so results are supported by selected screenshots and campaign data.
See the work, in my own words.
Loom walkthroughs of my resume and selected client campaign results, recorded directly from live ad accounts.
The full CV, on record.
A complete look at experience, campaigns and results, formatted for hiring managers and clients.
Have a campaign that needs to perform?
Whether it's a full paid media build-out, a campaign audit, or a strategy consultation, I'd love to hear what you're working on.