Brand 02

Camp MasterPaid Media Report

YouTube · Google Ads · June 2026 · via Wetpaint Advertising

Note: end of July 2026 metrics are not fully complete, as several campaigns were still running at the time of reporting. Spend managed reflects the monthly budget run across May, June and July.

Account taken over mid-flight and rebuilt around influencer and seasonal content. Subscribers delivered at more than 2x the estimated KPI, with clicks close to 3x target.

R48.5K
Spend managed (May: July): 1.53M
Impressions: 5,990
New subscribers

KPI Performance: June 2026

Metric	Estimated KPI	Actual result
Spend	R16,150	R16,265.91
Impressions	895,729	1,527,925
Views (Paid Advertising)	230,714	244,615
Clicks	4,985	14,103
New Subscribers	2,900	5,990

Account screenshots

Pulled directly from the live ad and analytics accounts for the reporting period.

Camp Master: YouTube Analytics: June 2026 — YouTube Analytics: June 2026

Camp Master: Google Ads Campaigns: May 2026 — Google Ads Campaigns: May 2026

Camp Master: Google Ads Campaigns: June 2026 — Google Ads Campaigns: June 2026

Recommendations & outcomes

Account actions & results

Took over this account mid-flight from a previous employee/freelancer. Removed duplicate videos and replaced them with repurposed social content, used as YouTube Shorts, to work around content constraints while keeping the channel continuously populated with fresh material. Prioritised influencer content and seasonally-relevant product-showcase content over generic product ads.

Result

Strong engagement off the back of this approach: 344.6K engagements, a 0.92% CTR, and 8,239 conversions in June. Working benchmark: at least ~50% audience engagement, used as a signal that the audience is warm enough to convert or refer the brand to others.

Recommendations going forward

From the June report: continue building on the subscriber/engagement-led strategy while strengthening retention tactics to bring subscribers back. Phase out paid ad creative that's been running since previous months; refresh with new seasonal outdoor content, and introduce new organic content in parallel.

Next steps

Improve organic discoverability: video titles, thumbnails, descriptions, and keywords around camping gear, outdoor cooking, braai equipment, family camping, and travel essentials. Refine targeting toward the strongest-performing age groups (25–44) while maintaining reach to 18–24 and 45+.

Other reportsHome & Kitchen Garden Master Hyper Tough PNA Trojan Chamberlain

Back to client results